TV NOW is a video-on-demand service owned and operated by the RTL Media Group. It was launched in January 2007 as RTL Now, but it would later be rebranded as nowtv.de. Eventually, the service would undergo one more rebranding in 2016, where the name TV NOW was to be adopted.

Over the years, TV NOW has focused on entertainment shows made available on almost all web browsers. Such shows include films, documentaries, TV series, reality shows, and more. All shows on this platform have been available both live and on-demand.

Speaking about sports, TV NOW has offered a package including some of the top sports competitions in the world. TV NOW has streamed both live and on-demand events such as the Formula One, the UEFA Champions League, the UEFA Europa League, the Bundesliga, and the UEFA Qualifiers for both the UEFA Euro and the FIFA World Cup. 

TV NOW works under a subscription system, although each package may include trial period that can change overtime. This service has been available for users of the following web browsers: Firefox, Microsoft Edge, Google Chrome, Opera, and Safari. 

Although all content on this platform has been available live and on-demand, the content can only be streamed within Germany’s borders.