LiveNow is an online streaming platform owned and operated by Aser Ventures, who launched the website in 2020. The platform was launched to give fans an option to follow some of the most interesting live events wherever they go, even if they do not have access to a cable or satellite TV subscription where they could purchase content on-demand.

Over the years, LiveNow has covered live events for different entertainment options, which have included concerts, stand up shows, and more. Content is made available live and in most cases there has been the option to watch those live events after their original streaming session in the on-demand format.

LiveNow can be accessed via the most popular web browsers in the world. A fast internet connection is suggested for a better streaming experience.