The 2023-24 CONCACAF Nations League came to an end over the weekend, with Sunday's final between continental powerhouses Mexico and the USA taking the crown for the most-watched soccer game in the USA last week.
In fact, this game sat handsomely at the top, with the showdown racking up an outstanding 2.3 million average viewers and a rating of 1.0 for Univision, far outperforming the previous final between the USMNT and Canada which garnered 1.82 million average viewers.
Tyler Adams and Giovanni Reyna got on the scoresheet to help the Stars and Stripes successfully defend their crown once again. It was also a victory for broadcasters thanks to the brilliant viewership numbers and growing popularity of soccer in the USA.
Interestingly enough, the CONCACAF Nations League final was also broadcast on TUDN, with their coverage grabbing the second spot in the list of most-watched soccer games in the USA last week. Just shy of half a million average viewers tuned in to this network while earning a rating of 0.20.
Given that there was an international break, it comes as no surprise to see an international friendly wrap up the top three, with that honor going to Brazil's 1-0 victory at Wembley over England. The Selecao, who are preparing for Copa America this summer, locked horns with one of the Euro 2024 favorites and came away with the bragging rights thanks to a record-breaking winner from teenage sensation Endrick.
Check out the most-watched soccer games in the USA for the week of March 18-24, 2024 below.
Fox Deportes
Friday, March 22
International Friendly: Argentina 3-0 El Salvador at 7:54 p.m. ET
Average viewers: 109,000
Fox
Saturday, March 23
International Friendly: England 0-1 Brazil at 2:50 p.m. ET
Average viewers: 416,000
Rating: 0.23
TUDN
Saturday, March 23
Club Friendly: Cruz Azul 3-2 Club America at 8:32 p.m. ET
Average viewers: 130,000
Rating: 0.06
International Friendly: France 0-2 Germany at 3:34 p.m. ET
Average viewers: 114,000
Rating: 0.06
Sunday, March 24
CONCACAF Nations League Final: Mexico 0-2 USMNT at 8:33 p.m. ET
Average viewers: 484,000
Rating: 0.20
CONCACAF Nations League: Panama 0-1 Jamaica at 5:25 p.m. ET
Average viewers: 121,000
Rating: 0.06
ESPN 2
Sunday, March 24
NWSL: Portland Thorns 0-1 NJ-NY Gotham at 7 p.m. ET
Average viewers: 113,000
Rating: 0.05
ION
Saturday, March 23
NWSL: San Diego Wave 1-2 Kansas City Current at 10:03 p.m. ET
Average viewers: 122,000
Rating: 0.08
Univision
Sunday, March 24
CONCACAF Nations League Final: Mexico 0-2 USMNT at 8:33 p.m. ET
Average viewers: 2,301,000
Rating: 1.0
UniMas
Sunday, March 24
CONCACAF Nations League: Panama 0-1 Jamaica at 5:25 p.m. ET
Average viewers: 395,000
Rating: 0.19