Uncertainty surrounds the future of Vlahovic as negotiations over a new contract remain unresolved.
The Serbian striker has recently rediscovered his form, finding the net in each of Juventus’ past two matches and playing a decisive role as the club continues its push for Champions League qualification.
The race for Europe remains wide open, with Juventus battling alongside Milan, Roma and Como for two remaining spots, keeping the pressure high heading into the final stretch of the season.
And Juve are trying to find an agreement so that Vlahovic is still around to be part of the project next term. From a sporting perspective, everyone is on board with the idea of him staying.
Flashscore sources believe the player is more than happy to commit to the club - and Juve officials see him as a central figure in terms of their current identity.
Yet sources close to the situation also admit there is still a considerable gap between the demands of the player’s camp and the club’s proposal. They need to find common ground within the next month if they are to keep him on board.
Vlahovic knows he will not be short of offers if Juve can not match his financial expectations on a new contract. Bayern Munich are confirmed to be very keen on the prospect of signing him.
Meanwhile, Juventus’ own transfer ambitions this summer are expected to depend heavily on whether they secure Champions League football.
Qualification would provide a major financial boost and could unlock a series of high-profile moves aimed at raising the overall quality and experience level within the squad.
Juventus are targeting experienced players capable of immediately elevating the side both technically and mentally.
Among the standout names under consideration are Liverpool goalkeeper Alisson and Manchester City midfielder Bernardo Silva.
Some insiders believe the Brazilian goalkeeper has already reached a preliminary agreement over personal terms on a three-year deal. The Liverpool star is understood to be attracted by the prospect of playing in Serie A, heading into the final years of his career.
Juventus have also been advancing negotiations for Manchester City’s Bernardo Silva, but realise they must move quickly due to strong competition.
Silva has attracted significant interest from clubs across Europe and has been heavily linked with Barcelona and Benfica, while teams in Saudi Arabia and MLS are also presenting lucrative offers.
Nevertheless, the midfielder is believed to be very interested in the possibility of testing himself in Italy, and there is a chance a move to Turin materialises.
Juventus are generally showing a keen interest in adding players with pedigree and prestige who can bring leadership and top-level experience to the squad.
As such, Randal Kolo Muani is once again being mentioned as an option for the attack. Juventus have previously attempted to sign him, and this time, early negotiations with Paris Saint-Germain are understood to be progressing positively.
Tottenham are not believed to have any interest in keeping the player beyond his current loan spell.
There is growing optimism at Juventus that they could pull off one of the most ambitious transfer windows in Europe this summer.
But first, the Vlahovic talks hold extreme importance.